7 Best Social Media Automation Tools in 2026

I’ve run my own content through a lot of social media automation tools. Not as a casual reviewer, but as someone who runs content across 9 platforms daily and grew a 3M+ follower audience by shipping fast. Most “best of” lists are affiliate dumps with 25 tools nobody actually uses. This is the version I’d hand a friend who asked what to pay for.

The 7 tools below are the ones that earn their keep in 2026, a year when the way people automate social media genuinely shifted. Blotato leads because I built it to solve the problem the rest of this list still hands you in pieces. The other 6 are genuine winners in their lane.

Quick picks, by what you need automated:

• Best for AI-agent and API-driven posting: Blotato, my own tool. Your agent schedules to 9 platforms from one key, and its comment-to-DM automations cover Instagram and Facebook only.
• Best for simple scheduling on a few channels: Buffer. A free plan that works, an AI drafting assistant, and an MCP server that can publish a post on the spot.
• Best for enterprise listening and DM workflows: Hootsuite. Automated DM responses start on the Professional plan, not the entry tier.
• Best for client-ready reporting: Sprout Social. Bot Builder chatbots come with the Advanced plan.
• Best for analytics on a budget: Metricool. Its MCP server works even on the free plan, and automated reports come with the paid tiers.
• Best for video distribution: Repurpose.io. Auto Publish pushes each new YouTube upload to the destinations you have set up.
• Best for approval-heavy teams: Planable. On Pro, you can require approval before a post publishes.

Need a workflow builder rather than a tool? n8n and Make sit in their own tier further down, and they still need a posting API to publish.

Before the list, one distinction most roundups skip, and it is the one that decides which tool you actually need.

Scheduling vs. Real Automation (the distinction most lists skip)

Most tools sold as “automation” only automate the last step: publishing. You still write the post, design the image, and queue it by hand. Scheduling handles roughly the last 20% of the work. Real automation handles the other 80%: generating the content, triggering posts off an event, and orchestrating the same message across many accounts without you touching each one.

That splits this category into two tiers:

• Schedulers. Buffer, Hootsuite, Sprout, Metricool, Planable, and Later live here. You make the content, they post it on a calendar.
• The automation layer. n8n, Make, Zapier, and any tool with a real API or MCP server live here, which now includes several of the schedulers above. They let an event, a script, or an AI agent create and publish without a human in the loop. Which agent you point at it is a separate decision, and not all of them can finish the publish.

Blotato is the entry below built for the second tier first: a REST API, native n8n and Make nodes, and an MCP server so Claude or any agent can schedule posts and run DM automations for you, with the web app on top. It is no longer alone there. Buffer, Hootsuite, Metricool and Planable all ship an MCP connector now, and Buffer’s can publish a post on the spot, so MCP by itself doesn’t separate these tools. Pricing shape still does: Buffer bills per channel, Hootsuite per user, Metricool by brand and Planable per workspace, so those bills grow as you add channels, people or brands, while Blotato’s plans are flat up to each plan’s account allowance. If you searched “automation” and meant true rules-and-triggers workflows rather than a prettier post calendar, read the table with that split in mind.

Social Media Automation Tools at a Glance (2026)

Tool	Best For	Starting Price	Key Strength	Standout Automation
Blotato	Posting driven by an AI agent or automation	$29/mo	One MCP endpoint and REST API publishing to 9 platforms, plus AI text, image, and video	Agent-run scheduling, plus comment-to-DM automations on Instagram and Facebook built over API or MCP
Buffer	Solopreneurs and small teams managing under 5 channels	$6/channel/mo ($5 annual)	Cleanest scheduling UI, free plan that actually works	AI drafting, an MCP server that can queue or publish, API on every plan
Hootsuite	Mid-market and enterprise teams that need listening + governance	$99/mo (annual)	Deepest social listening and brand monitoring in the category	Automated DM and inbox responses (Professional and up), Wisdom AI drafts
Sprout Social	Brands and large teams that need defensible analytics for execs and clients	$79/seat/mo (annual)	Best-in-class reporting and CRM-style social inbox	Bot Builder chatbots (Advanced), automated feed publishing (Professional and up)
Metricool	Data-driven solo marketers and small agencies who want analytics depth on a budget	Free, paid from $20/mo billed yearly ($25 monthly)	Closest to Sprout-grade analytics at Buffer-grade pricing	Automated reports (paid plans), MCP on every plan including Free
Repurpose.io	Video creators and podcasters who repurpose long-form into short-form across many channels	$35/mo	The only tool purpose-built for cross-platform video repurposing automation	Auto Publish sends each new YouTube upload to the destinations you set up
Planable	Agencies and in-house teams whose bottleneck is client approvals, not analytics	$33/workspace/mo, billed yearly	Best collaboration and approval workflow in the category	Required approvals (Pro), multi-level approval chains (Enterprise), MCP Connector on paid plans

What to Look for in a Social Media Automation Tool

Before you pick anything, decide which of these you actually need. Most tools win on one of these axes and lose on the others.

• Creation vs. distribution. Do you need the tool to make the content (AI writing, images, video) or only to schedule and publish what you already have?
• Per-channel vs. flat pricing. Per-channel pricing is friendly at 1 to 3 accounts and brutal at 10+. Flat pricing flips the math.
• AI depth. “AI Assistant” usually means caption rewrites. AI-native tools generate full posts, images, and videos from a prompt.
• Analytics and listening. Casual creators barely use them. Agencies and brands live and die by them.
• API and workflow access. If you run automations in n8n, Make, or via your own code, the tool needs a real API, not just a Zapier shim.
• Approval workflows. Solo creators don’t need them. Agencies with clients need them more than anything else. If you are building that client business from scratch, here is how to run an AI social media agency around these tools, and which agency tools protect your margin as your client count grows.

Best Social Media Automation Tools

Here are the 7 tools I’d actually recommend in 2026, ranked by the breadth of work they do and the size of audience they fit.

1. Blotato - Best for posting driven by an AI agent or automation, not a dashboard

Blotato bundles AI writing, image generation, video creation, and multi-platform publishing into one workflow.

I’m the founder, so take this with whatever grain of salt feels right. Blotato is the one entry here that is not really a scheduler. It is the layer an agent calls: one hosted MCP endpoint at mcp.blotato.com/mcp, plus a REST API, so Claude Code, Claude Desktop, Cursor or an n8n workflow can publish to 9 platforms without you opening a dashboard. If you never plan to point an agent at it, the tools below are honestly the better shelf to shop from.

It also has a web app that generates the post, the image and the video, which is what most people find first. That side is real, and it is why the tool shows up on lists like this one. But the reason it sits at number one on a page about automation is the agent surface, not the calendar.

The honest limits are worth knowing before you build on it. Analytics reaches 8 of the 9 platforms and returns nothing for LinkedIn. Comments and DMs are Instagram and Facebook only. An agency fielding X replies for clients will find that a hard stop, not an inconvenience. Its own posting caps are also tighter than the platforms’ own. Instagram tops out at 50 posts in 24 hours against the platform’s 100, Facebook at 25 per Page, Pinterest at 10 to 50 pins a day depending on the account’s monthly views. Anti-spam ceilings, not platform ones, and worth checking against whatever volume you had in mind.

Pros:

• One key and one MCP endpoint covering publishing, comments, DMs, and analytics
• Flat pricing, so the bill does not move as posting volume grows
• Real platform APIs rather than browser automation that breaks on a UI change
• AI text, image, and video generation in the same tool (making AI videos with Claude Code and posting them from one chat)

Cons:

• Analytics excludes LinkedIn; comments and DMs are Instagram and Facebook only
• 9 platforms, so no Mastodon or Discord
• Newer brand with a thinner third-party review corpus than Buffer or Hootsuite

Best for: Anyone whose posting is driven by an AI agent or an automation, with the web app as the fallback for the days you do it by hand.

Standout automation: Comment-to-DM. Someone comments a keyword on your Instagram or Facebook post and gets a private reply with your link. An email gate can run before that message, and a webhook can pass the lead to your CRM after it. Your agent creates and edits those automations itself through 8 MCP tools, on the same key it uses to schedule.

Pricing: $29/mo Starter, $97/mo Creator, $499/mo Agency, around 17% less paid annually. For automation the ceiling that bites first is queue depth rather than the fee: Starter holds 200 scheduled posts at once, Creator 1,000, Agency 3,000, so a workflow batching a quarter ahead hits that wall long before the price matters. Size the tier against your queue, not your follower count.

Free trial: 7 days on the web app. It does not include API access, and generating an API key ends the trial and starts paid Starter immediately, so if you came for the agent path, budget for the subscription rather than planning to evaluate it free.

Bottom line: Built for an agent to drive, from scheduling through Instagram and Facebook DM automation. If a human is doing the posting by hand, pick on the calendar and the analytics instead.

2. Buffer - Best for solopreneurs and small teams managing under 5 channels

Buffer’s clean scheduling UI has been the default starter tool for creators since 2010.

Buffer is the cleanest, friendliest scheduler in the category. The 4.3/5 on G2 tracks with how it feels: predictable, fast, no surprises. The free plan is genuinely usable.

The catch is per-channel pricing. Essentials runs $6/channel/mo, or $5 on annual billing, so 10 channels is $60/mo paying monthly and the math gets ugly fast. Analytics are shallow. The AI Assistant rewrites text, but doesn’t generate images or video.

Pros:

• Cleanest scheduling UI in the category
• Generous free plan that actually works
• Fast onboarding, connect-and-schedule in minutes

Cons:

• Per-channel pricing punishes multi-platform publishers
• Analytics are shallow (most-cited weakness in reviews)
• AI Assistant is text-only, no image or video generation

Best for: Solo creators and small teams under 5 channels who prioritize simplicity over depth.

Standout automation: Its MCP post tool can add a post to the queue or publish it immediately, and API access comes with every plan, Free included (one key and 3,000 requests a month).

Pricing: Free plan available. Essentials $6/channel/mo, Team $12/channel/mo, dropping to $5 and $10 per channel billed annually. Per-channel rates also fall with volume, to $4 from channel 11 and $3 from channel 26.

Free trial: Free plan acts as the trial.

Bottom line: The default starter scheduler. You outgrow it the moment you need real reporting or 10+ channels. For the full feature-by-feature view, see my Blotato vs Buffer comparison.

3. Hootsuite - Best for mid-market and enterprise teams that need listening + governance

Hootsuite’s unified dashboard handles publishing, engagement, listening, and reporting from one screen.

Hootsuite is the platform every CMO has heard of. With a 4.3/5 on G2, it’s earned its enterprise position. Its Wisdom AI assistant generates captions, and its social listening is best-in-class for brand monitoring, though the deepest tier, Lumen by Talkwalker, requires Enterprise.

The recurring complaint is pricing and billing, and surprise auto-renewals are a frequent Reddit rant. If you don’t need the listening depth, you’re paying enterprise rates for a scheduler.

Pros:

• Best-in-class social listening, with Lumen by Talkwalker on Enterprise
• Strong calendar and team-collaboration views
• Mature integrations with Salesforce, Slack, Adobe, Canva

Cons:

• Expensive even on the lowest tier ($99/mo Standard, annual)
• Billing reputation is the worst in this list (auto-renewals, refund friction)
• Aging mobile app and UI in places

Best for: Mid-market and enterprise teams that need real social listening, governance, and reporting.

Standout automation: Automated responses to incoming messages and DMs from the Professional plan up, plus four MCP servers: Perch for drafts (its developer docs say it saves posts but does not publish them, though Hootsuite’s marketing pages promise publishing), Nest for the inbox, Lumen for listening and Parliament for employee advocacy.

Pricing: Standard $99/user/mo, 10 social profiles. Professional $199/user/mo, unlimited profiles. Advanced $399/user/mo. All three are annual-billing rates, and Hootsuite does not publish its monthly ones. Enterprise is custom pricing.

Free trial: 14 days.

Bottom line: Worth the price if you’ll actually use the listening. Wildly overpriced if you just need to schedule. If price is the reason you’re researching, the Blotato vs Hootsuite breakdown goes deeper on the per-seat math.

4. Sprout Social - Best for brands and large teams that need defensible analytics

Sprout Social’s reporting depth is the reason agencies and enterprise teams pick it over Hootsuite.

Sprout Social is what you reach for when you present numbers to clients or executives. The reporting is polished, and the social inbox runs more like a CRM. Its G2 reviews are worth a read for how agencies actually use it.

The catch is per-seat pricing. The new Essentials tier starts at $79/seat/mo on annual billing ($99 monthly), but Standard jumps to $199/seat/mo on annual billing ($249 monthly) and only includes 5 social profiles. Three teammates on Standard is $7,000+ per year. Trustpilot is rougher than G2, with auto-renewal as the loudest complaint. No native AI image or video generation.

Pros:

• Best reporting and client-ready analytics in the category
• Strong social listening
• Polished, reliable UI built for teams

Cons:

• Per-seat pricing gets expensive fast for small teams
• Auto-renewal + 30-day cancellation window catches users off guard
• No native AI image or video generation

Best for: Mid-to-large teams and agencies that need defensible analytics for client and executive reporting.

Pricing: Essentials $79/seat/mo (annual) or $99/seat/mo (monthly). Standard $199, Professional $299 and Advanced $399 per seat/mo on annual billing ($249, $399 and $499 monthly). Enterprise is custom.

Free trial: 30 days, no credit card.

Bottom line: The analytics are genuinely worth it at agency scale. Painful for anyone smaller.

5. Metricool - Best for data-driven solo marketers and small agencies on a budget

Metricool packs Sprout-grade analytics into a tool priced closer to Buffer.

Metricool is the hidden gem of this list. It does scheduling, analytics, ad performance tracking, and competitor benchmarking from one dashboard at a fraction of Sprout’s price. Reddit consistently calls it underrated and the Capterra reviews skew positive on analytics depth. If you’re torn between its analytics and a tool that creates the content too, the Blotato vs Metricool breakdown covers it.

The weak spot is connection reliability. Reviewers report frequent Instagram and LinkedIn disconnects requiring re-auth. The AI is text-only, X requires a paid add-on, and support response times are mid.

Pros:

• Sprout-grade analytics at a fraction of the price
• Wide platform coverage including Twitch, Bluesky, Google Business Profile
• Competitor benchmarking and ad performance tracking included

Cons:

• Frequent social account disconnects requiring re-authorization
• X requires a paid add-on
• Auto-renewal complaints in reviews

Best for: Solo marketers and small agencies who want serious analytics without enterprise pricing.

Pricing: Free plan (1 brand, 20 posts/mo). Starter from $20/mo annual ($25 monthly), 5 brands ($36/mo annual or $45 monthly for 10). Advanced from $53/mo annual ($67 monthly), 15 brands, up to $159/mo annual ($210 monthly) for 50. Custom for larger agencies. X requires a $10/account/mo add-on as of July 13, 2026. Accounts that held one before then keep the old $5 rate unless they remove every add-on.

Free trial: Free plan acts as the trial.

Bottom line: If analytics matter and Sprout is out of budget, this is the tool I’d pick.

6. Repurpose.io - Best for video creators automating cross-platform repurposing

Repurpose.io is the only tool in this list purpose-built to route long-form video into short-form across every channel.

Repurpose.io does one thing the rest of this list doesn’t: it takes a long-form video (YouTube, podcast, livestream) and automatically routes the right format to TikTok, Reels, Shorts, Pinterest, X, LinkedIn, and more. For video-first creators, that’s a massive time saver, and Trustpilot reviewers cite meaningful weekly time savings when workflows run cleanly.

The honest knock is reliability. Reviewers report workflows breaking, frequent reconnection, and template bugs. No in-app cancellation either. This is distribution logic for content you’ve already made, not a creation tool.

Pros:

• Only tool built specifically for cross-platform video repurposing
• Big time savings when workflows run cleanly
• Wide platform coverage including Snapchat and Twitch

Cons:

• Workflows break and require frequent reconnection
• No in-app cancellation, must email support
• No native AI content generation

Best for: Creators with one source channel (YouTube, podcast) who repurpose to many short-form platforms.

Pricing: Starter $35/mo, Pro $79/mo, Agency $179/mo billed monthly. Annual is billed as a lump sum rather than a monthly rate, at $349, $790, and $1,790 a year, which works out around 17% below monthly.

Free trial: Yes, 14 days. Plus a “publish 10 videos free” option without credit card.

Bottom line: The only purpose-built choice for video repurposing automation. Pair it with a creation tool, not replace one. For the creation-vs-distribution split, see my Blotato vs Repurpose.io comparison.

7. Planable - Best for agencies and teams whose bottleneck is client approvals

Planable’s side-by-side post preview and multi-stakeholder approval flow is the cleanest in the category.

Planable is the tool to pick when your bottleneck isn’t creating content or analyzing it, but getting it approved. The visual calendar, side-by-side platform previews, and multi-level approval flows (creator, agency lead, client, legal) are best-in-class. Capterra sits at 4.5/5.

The catch: analytics are thin, and both the Analytics module and the Social Inbox cost extra. Post-count caps are tight on lower plans. Instagram reliability has been a recurring complaint. If you’re weighing it against a creation-first tool, the Blotato vs Planable comparison breaks down where each one fits.

Pros:

• Best collaboration and approval workflow in the category
• Side-by-side platform previews exactly as posts will appear
• Multi-level approval chains for agencies and brands

Cons:

• Analytics are thin without the paid add-on
• Post-count caps that include drafts
• Instagram reliability has been a recurring complaint

Best for: Agencies and in-house teams running multi-stakeholder approval workflows.

Pricing: Free (50 posts total, no time limit). Basic $33/workspace/mo (60 posts/mo, 4 social pages). Pro $49/workspace/mo (150 posts/mo, 10 social pages). Both are billed yearly, and month to month they are $39 and $59. Enterprise is custom. Annual = 2 months free. Add-ons cost extra on every paid plan: Analytics is $14 and Social inbox $9 per workspace a month on monthly billing, less on yearly billing, and each comes with a 30-day free trial.

Free trial: Free plan acts as a trial.

Bottom line: If clients are blocking your shipping speed, this is the tool that fixes it. Don’t pick it for analytics.

The Automation Layer (n8n, Make, Zapier, MCP)

The 7 tools above mostly schedule, and a few also automate replies. But if you searched “automation” and meant real triggers, conditions, and agent-driven posting, this is the tier that does it. These are the tools that fire a post off an event, route content between apps, and let an AI agent publish without you in the loop. Pair any of them with a tool that exposes a real posting API (Blotato does) and you have an actual automation, not a calendar. If you’re choosing that posting layer, our guide to the best social media APIs for AI agents compares the options.

• Zapier: The connective tissue between non-native tools. Free plan with 100 tasks/mo, Professional from $19.99/mo annual. Use it to wire your scheduler to your CRM, sheets, and AI APIs. Blotato has no Zapier app, but a Zap can still publish through Blotato’s API.

• Make: Visual workflow builder with finer logic control than Zapier. Free plan with 1,000 credits/mo, Core from $9/mo on annual billing. Blotato ships a native Make integration, so a scenario can generate and post in one flow. For heavy daily posting, other Make alternatives can cost less.

• n8n: Open-source automation with native AI and LLM nodes, plus MCP client and server nodes. Self-hosted Community Edition is free. Cloud Starter from $20/mo billed yearly ($24 monthly). There is a native Blotato node for n8n, which is the path most technical teams use for custom AI agents and social pipelines.

• MCP: The newest layer. Blotato runs an MCP server at mcp.blotato.com/mcp, so Claude or any MCP-compatible agent can publish to your accounts directly from a chat. This is the shortest path from “agent decides to post” to “post is live,” and it is where the best social media MCP servers conversation is heading. Two schedulers that did not make the seven but come up in almost every comparison, listed here so you are not left guessing where they fit:

• Later: Visual-first scheduler aimed at Instagram and TikTok creators. Starter from $18.75/mo billed yearly, with a 14-day free trial. Strong on visual planning, weaker on multi-platform breadth, and it has no publishing API on any tier if you want an automation doing the posting.

• Publer: Budget-friendly multi-platform scheduler with AI assist. Free plan available. Professional from ~$4/mo annual, Business from ~$8/mo annual. Per-channel and per-user pricing.

What You Should Not Automate

Automation earns its keep on volume work. It costs you when it runs on the wrong moment. After enough campaigns, these are the things I keep a human on:

• Crisis response. A scheduled promo firing during an outage or a refund wave reads as tone-deaf. Pause the queue first.
• Sensitive cultural moments. Tragedies, elections, and holidays that hit different audiences differently are not a place for a pre-written calendar.
• Real-time engagement. Replies, comments, and community moments are where trust is built. Automate the publish, not the conversation.
• First-touch DMs. Automated openers are easy to spot and easy to resent. Earn the reply before you template the follow-up.

The rule I use: automate the work that looks the same every time, and keep a person on anything where the right move depends on what happened that day.

How I Put This List Together

I run content across 9 platforms daily. The prices and automation features here come from each vendor’s own pricing page or documentation, not review sites, and the automation features were re-checked on October 14, 2026. The criteria:

• Pricing at real volume. What it costs at 5+ channels and 100+ posts a month, not the marketing-page math.
• AI depth. Does the AI generate end-to-end, or is it a caption rewrite tool dressed up as automation?
• Reliability. Reviews and Reddit threads about disconnects, failed posts, and billing surprises got weighed heavily.
• Platform coverage. Bluesky, Threads, and Mastodon support is now a real differentiator.
• API and workflow access. Tools that expose a real API beat tools that gate everything to the native UI.

Which of These Seven Fits Your Setup

Match your situation to the tool. Don’t pick by brand recognition.

• Solo creator or operator whose posting runs through an AI agent or automation: Blotato. Flat pricing, 9 platforms, and DM automations on Instagram and Facebook.
• Solopreneur with 1 to 3 channels who just wants a scheduler: Buffer. Cheapest, simplest, most reliable.
• Brand or agency that has to present numbers to executives or clients: Sprout Social if budget allows, Metricool if not.
• Mid-market team that needs real social listening and governance: Hootsuite. Pay for the listening, not the scheduling.
• Video-first creator routing one source channel to many short-form platforms: Repurpose.io paired with a creation tool.
• Agency whose biggest bottleneck is getting client approvals: Planable.
• Technical team building custom AI-driven automations: Pair Blotato’s API with n8n or Make. If you’re weighing whether to build directly on each platform’s API instead, the Social Media APIs developer guide walks through the real cost of going direct on X, Meta, LinkedIn, TikTok, YouTube, and Threads.

Where I’d Actually Start

Starting from scratch in 2026, I would run Blotato for scheduling and DM automation, add Metricool if I needed analytics depth, and wire the two together with n8n or Make. That covers what most creators and small agencies actually do for a fraction of Hootsuite plus Sprout plus a separate AI suite. Two caveats on that stack, both mine: if an agent is doing the posting, skip the trial and start the subscription, because the trial excludes API access. And if your inbox lives anywhere but Instagram and Facebook, Blotato will not read it, which is a real reason to keep a dedicated inbox tool alongside.

Social Media Automation Tools FAQs

What’s the best social media automation tool for solo creators in 2026?

Answer it by how the posts get made rather than by follower count. If an agent or an n8n workflow is doing the posting, most tools here now have an API or MCP server, so look at what the agent can do through it and what the bill does as you add accounts. That is the case for Blotato: flat plans, plus DM automations on Instagram and Facebook that the agent can build itself. If you are scheduling by hand across one to three channels, Buffer is cheaper and simpler and the API question never comes up. The trap in the middle is paying for an automation tier you drive manually anyway.

Is Hootsuite still worth it in 2026?

Hootsuite is worth it if you genuinely need its social listening and team governance features. The Standard plan at $99/user/mo (billed annually) gets you the scheduler, basic analytics and brand monitoring, while the deeper listening, Lumen by Talkwalker, requires Enterprise. If you’re only scheduling posts, almost every other tool on this list is a better deal at the same price.

Can AI fully automate my social media in 2026?

Almost, but not safely. An agent connected to a tool like Blotato can draft, schedule and post across 9 platforms and answer Instagram and Facebook comments with DM automations, and tools like n8n or Make can run those workflows on a schedule. What they can’t do reliably is judge tone for sensitive moments (a customer crisis, a cultural event), so you still want a human in the loop on high-stakes posts.

Is there a free social media automation tool?

Yes, several. Buffer’s free plan is the most usable for actual posting: 3 channels, 10 scheduled posts per channel, and an API key. Metricool’s free plan covers 1 brand with 20 posts a month, surprisingly deep analytics, and its MCP server. Planable’s free option is your first 50 posts, with no time limit, rather than a monthly allowance. And n8n’s Community Edition is free software you can self-host, though you pay for the server it runs on.

How do I automate social media with AI?

Connect your social accounts to a tool with a posting API, then give an AI agent access to it and ask it to draft and schedule. In practice that means adding an MCP server to Claude, ChatGPT or Cursor, or wiring an n8n or Make workflow to the API. With Blotato, on a paid plan (the trial excludes API and MCP access), you connect your accounts once in the app and point the agent at mcp.blotato.com/mcp, which covers scheduling to 9 platforms and comment-to-DM automations on Instagram and Facebook. Review anything sensitive before the agent schedules it, because Blotato has no approval step and a scheduled post goes live at its time.