Agorapulse Pricing 2026: Seats Multiply, Profiles Don't
Agorapulse pricing runs $79 to $149 per user per month on annual billing, plus $10 a profile past ten. Here is what a second seat actually adds.
Agorapulse pricing looks like a simple per-seat ladder until you add the second person to the account. The seat price you see on the card is real. What it quietly does not include is any new social profiles, and that is where the real bill parts company with the one most write-ups quote.
Agorapulse earns its reputation on the inbox, and on something most competitors will not put in writing: response-time targets printed on the plan itself, from under six hours on Standard to under 30 minutes on Advanced, 24/7 on every tier. If your team lives in a comment queue all day, that is a real commitment to weigh.
If you are wiring social publishing into an AI agent rather than staffing a team around it, the per-seat question matters differently. A seat is a person who logs in. An agent is not a person, so the thing you are really buying on a per-seat plan is headcount access, and the profile pool is what governs how much your automation can actually reach.
What a Seat Buys on Agorapulse
Here is the whole rate card, both billing cycles, read off the live Agorapulse pricing page today.
- Standard: $79 per user per month billed annually, $99 billed monthly. 10 social profiles.
- Professional: $119 annually, $149 monthly. 10 social profiles.
- Advanced: $149 annually, $199 monthly. 10 social profiles.
- Custom: quoted, with unlimited profiles, SSO and multi-step approvals.
- Extra profiles: $10 per month each on annual billing, $15 each on monthly.
- Trial: no credit card required, and the length depends on which page you read.
The number that does not change down that list is the profile count. Standard, Professional and Advanced all include exactly ten, and the tiers buy you features rather than reach.
How the Per-User Model Actually Works
Agorapulse calls it Pricing Per User, and its help centre is direct about the mechanic: “the cost of each plan is based on one user. Each additional user is charged at the same rate as the first user.” Three people on Standard is three times $79.
The part that catches people is what happens to the profiles. The same help article says it plainly: “The 10 social profile slots included with the Standard, Professional, and Advanced plans are shared across all users. So if an additional user is added to the plan, there will still only be 10 social profile slots available on your plan.”
So the two meters run independently. Seats multiply the plan price. Profiles are a separate line that starts after the tenth one, at $10 a month on annual billing and $15 on monthly.
It is worth sitting with what that means. On a per-channel tool like Buffer, paying more gets you more places to post. Here, paying for a second seat gets you a second login and nothing else.
| Seats on Standard | Profiles included | Seat cost per month | To reach 20 profiles |
|---|---|---|---|
| 1 | 10 | $79 | $179 |
| 2 | 10 | $158 | $258 |
| 3 | 10 | $237 | $337 |
| 5 | 10 | $395 | $495 |
The fewer people you have and the more accounts you run, the sooner the profile line overtakes the seat line. Tools that bundle accounts into a flat tier invert that shape, and I put the numbers side by side further down.
The Trial, and Why Its Length Depends on the Page
Agorapulse does not have a free plan. The lineup is Standard, Professional, Advanced and Custom, and there is no permanent free tier on the rate card.
Its own pages have not caught up with that. The FAQ block on the pricing page still answers the question “What happens after the trial?” with “You’ll pick a paid plan if you’re ready, or keep using the free plan for as long as you need.” That answer sits inside the page’s structured data, which is the version search engines and AI assistants read first.
The trial length splits the same way. The pricing page FAQ says “start your 30-day trial, no card required.” The Pricing Per User help article, updated in July 2026, says “Agorapulse offers a 15-day trial without requiring a credit card or commitment.” The free-trial help article reconciles them: you get 15 days of Advanced, and you may extend once for another 15.
Both numbers are true and neither page tells you the whole shape on its own. Plan on 15 days, and treat the second half as something you ask for.
Every Line Item the Plan Cards Do Not Show
Past ten profiles, the line items stack up in places the plan cards never show you.
- Extra social profiles: $10 per month each on annual billing, $15 on monthly.
- X Lite: $29 per connected X profile per month, publishing only.
- X Plus: $69 per connected X profile per month, adding inbox and reports.
- Advanced Listening: $100 per search query per month, added self-serve from Subscription settings.
- Advocacy and Competitive Benchmarking: sold as add-ons with no published figure, demo only. Note that Advanced’s own card bullet already lists competitor benchmarking, so the add-on is buying depth on top of a feature you may already have.
The X add-ons are the ones worth reading twice. Agorapulse’s help centre states that it “offers integration with X (formerly Twitter) through paid add-ons only. An active add-on is required to connect any X profile.” X is not included at any self-serve tier, so a team that treats X as a core channel is looking at $29 or $69 per month per X account on top of everything else.
Whether those X profiles then eat into your ten is a question the vendor answers both ways. The X add-on article says “X profiles (X Lite or X Plus) don’t count toward your total number of social profiles in your Agorapulse subscription.” The tooltip on the pricing page lists X (Twitter) among the ten platforms that do count. The X article is the more specific billing rule and I would trust it, but the pricing page is the surface most buyers read, and the difference is $10 a month per X account on annual billing or $15 on monthly. Ask support before you budget it.
Listening deserves a second look: at $100 per search with no cap on how many you add, it behaves as a third meter rather than a one-time upgrade.
The Real Cost at 10, 15, 20, 30 and 50 Profiles
This is annual billing on Standard, the cheapest full paid configuration, with a single seat so the profile line is isolated.
| Profiles | Seat cost | Extra profiles | Total per month | Total per year |
|---|---|---|---|---|
| 10 | $79 | $0 | $79 | $948 |
| 15 | $79 | $50 | $129 | $1,548 |
| 20 | $79 | $100 | $179 | $2,148 |
| 30 | $79 | $200 | $279 | $3,348 |
| 50 | $79 | $400 | $479 | $5,748 |
Every seat you add moves every row in that table up by another $79, so a three-person account sits $158 above the single-seat column. The profile column does not move at all, because those ten slots are the whole account’s allowance no matter how many people share it.
On a single seat the crossover lands at 18 profiles, where the extra-profile line ($80) passes the seat itself ($79) and you begin paying more for reach than for the software. That point moves out as you add people: 26 profiles on two seats, 34 on three, 50 on five. The fewer logins you have, the sooner the profile line takes over.
What the AI Actually Does Here
Agorapulse ships an AI Writing Assistant across the paid plans, plus an AI alt-text generator, AI reply suggestions and an AI summary in reporting. The writing assistant does captions and post text, and the reply suggestions work against the inbox, which is where this tool’s centre of gravity has always been.
That is no longer the whole picture, and most write-ups of Agorapulse are stale on it. Archie, its AI creation studio, is “available on all plan types” per the help centre. It generates AI images “with your brand’s visual identity applied,” clips long videos into Reels or LinkedIn videos, and turns a PDF, URL, video or audio file into platform-ready posts. Anyone still writing that Agorapulse has no AI image or video generation is working from an old rate card. The catch is where it starts: Archie is in beta, has no blank composer because “every workflow begins with a source asset you provide,” and targets only LinkedIn, Facebook and Instagram. It repurposes a library. It does not invent from a prompt.
The agent path has a similar gap between what the pricing page says and what ships. Its “ChatGPT & Claude” row promises connection “with Agorapulse self-hosted MCP,” and it is not self-hosted: the MCP help article publishes a hosted OAuth endpoint at https://api.openmcp.agorapulse.com/mcp, which returned a 401 to my own JSON-RPC handshake. Plan around two conditions, though. The connector is in beta with “pricing subject to change,” and it needs a paid Claude or ChatGPT plan with an admin role on that account. Zapier and a reports-only open API fill out the rest, and real API access sits on Custom.
Where the Vendor Contradicts Itself
Five of these turned up while checking a single rate card, and each one changes a number, a plan, or how you connect.
- Profiles per user, or per account. The pricing page’s structured data describes “10 social profiles per user.” The help centre says the ten slots are shared across all users. The help centre is the specific, recent source, and it is the one that matches the billing.
- Trial length. 30 days on the pricing page FAQ, 15 days in the Pricing Per User article, reconciled as 15 plus an optional 15 in the free-trial article.
- A free plan that is not in the lineup. The pricing page FAQ still references one, inside the structured data, while the rate card has four paid tiers and nothing else.
- Whether X profiles count toward your limit. The X add-on article says they do not. The pricing page tooltip lists X among the platforms that do.
- Whether the MCP connector is self-hosted. The pricing page says self-hosted. The help centre publishes a hosted server URL and an OAuth flow, and that URL responds.
There is a sixth that is smaller but still real: the toggle promises “Save up to 20%,” and on Standard and Professional that is right at 20.2% and 20.1%. On Advanced the annual discount is 25.1%, and on extra profiles it is 33.3%. Four line items here have both a monthly and an annual rate, and the vendor undersells its own discount on two of them.
What the AI Assistants Get Wrong About This
I asked three assistants with live web search what Agorapulse costs, and the answers split on exactly the point this post is about.
ChatGPT stated that adding a second paid user “doubles the seat cost and doubles the included social-profile allowance,” and worked it through to “2 users = $158/month, with 20 social profiles included.” That is the pricing page’s structured data talking, and it is wrong against the help centre. A two-person team that budgets from it will be $100 a month short, because reaching 20 profiles actually costs $258.
Claude got it right, and said so explicitly: “the 10-profile allowance is per account/plan, not per seat… your 3 seats include 10 social profiles total, not 30.” Perplexity got it right too, and surfaced the X add-on prices without being asked.
Same question, same week, a 63% spread on the bill at two seats. The dollar shortfall is a flat $100 per ten profiles you were told came free, so it stays the same as you add seats while shrinking as a percentage. It grows with the profile count instead: budget for 30 profiles on ChatGPT’s version of the rules and you are $200 a month short. That is not the assistants being careless. It is what happens when a vendor publishes two answers and the machine-readable one is the wrong one.
When Agorapulse Pricing Makes Sense (and When It Bites)
It makes sense when several people genuinely share one queue, with assignments and collision detection, and when your profile count sits at or under ten. That is the configuration the rate card is built for, and nothing in it surprises you. The published response targets are a real part of what you are buying, and so is Advanced’s ads and ROI reporting if you bill clients on results.
It bites in one specific shape: few logins, many accounts. A solo operator at 30 profiles pays $279 a month with $200 of that on the profile line, buying reach from a product priced around collaboration. Add X as a core channel and the add-on stacks on top. Add a need for programmatic access and you are quoting the Custom plan.
This is a team-shaped product with team-shaped pricing. Neither is a flaw. It is an answer to “how do several people run one conversation queue,” which is a different question from “how do I get one person’s content everywhere.”
Who Charges What for a Ten-Profile Setup
| Tool | Cheapest paid tier | What you get at entry tier |
|---|---|---|
| Agorapulse Standard | $79 per user/mo (annual) | 10 shared profiles, unified inbox, AI writing, basic reports |
| Hootsuite Standard | $99 per user/mo | 10 social accounts, publishing and analytics, per-seat billing |
| Buffer Essentials | $6 per channel/mo | 1 channel, publishing and basic analytics, no inbox |
| Blotato Starter | $29/mo flat | 20 accounts, unlimited AI writing, AI image and video, MCP and API |
Agorapulse wins where the inbox is the job and the team is real. The per-seat tools beside it behave the same way as headcount grows, and the flat-rate row behaves differently only until you hit its ceiling.
The bottom row is mine to disclose: I test and create with Blotato, I did not found it, so read that line with the bias it implies. It also carries a limit that matters more in this post than in most: Blotato supports one user per account. Its own documentation says native multi-user access “is not live yet, and there is no firm release date,” and sharing access today means sharing a login. If two people need their own sign-ins, Blotato cannot do what Agorapulse does, and no amount of flat pricing changes that. Its engagement inbox also reaches Instagram and Facebook only, against Agorapulse’s ten platforms, and its analytics cover eight platforms with LinkedIn excluded.
Count Your Profiles Before You Count Your People
Count your profiles first, then your people, because this rate card charges for them separately and most write-ups about it do not.
If those two numbers are ten and three, Agorapulse is $237 a month and behaves exactly as advertised. If they are thirty and one, it is $279 a month and you are mostly buying reach from a product built to sell you collaboration. The tool has not changed between those two cases, but what you are paying for has.
What genuinely bothers me is not the price, it is that the vendor’s own structured data teaches a cheaper model than the one it bills. ChatGPT repeated that version back to me in bold this week, and a buyer who plans from it under-budgets. If you are budgeting from an AI answer or a roundup rather than from the help centre, check the profile rule before you commit to an annual contract.
For the run itself: start the trial, connect every profile you actually intend to manage rather than a sample, and watch where the extra-profile line lands before the 15 days are up. If the answer is that you are paying mostly for profiles and nobody else logs in, price a flat-rate tool against it. If the answer is that four people are working one inbox all day, this is the category it was built for, and the seat cost is buying you the thing you actually came for.
Agorapulse Pricing FAQs
Is Agorapulse free?
No. The current lineup is Standard, Professional, Advanced and Custom, all paid, with no permanent free tier. The FAQ on Agorapulse’s own pricing page still mentions keeping “the free plan for as long as you need,” but that answer is stale and no free plan appears on the rate card.
How much does Agorapulse cost per month?
Standard is $79 per user per month on annual billing and $99 on monthly. Professional is $119 annually and $149 monthly. Advanced is $149 annually and $199 monthly. Every tier includes ten social profiles, and extra profiles are $10 a month each on annual billing or $15 on monthly.
Does a second Agorapulse user come with more social profiles?
No, and this is the most expensive misunderstanding about the plan. Agorapulse’s help centre states that the ten slots are shared across all users, so adding a user “there will still only be 10 social profile slots available on your plan.” Reaching 20 profiles on a two-seat Standard account costs $258 a month, not $158.
Does Agorapulse charge extra for X (Twitter)?
Yes. Its help centre says X integration is available “through paid add-ons only” and an active add-on is required to connect any X profile. X Lite is $29 per X profile per month for publishing, and X Plus is $69 for publishing plus inbox and reports.
How long is the Agorapulse free trial?
No credit card is required, but the length depends on the page. The pricing page FAQ says 30 days, while the Pricing Per User help article says 15. The free-trial article reconciles them: 15 days of the Advanced plan, extendable once by another 15.
Is Agorapulse cheaper than Hootsuite?
At one seat, yes. Agorapulse Standard is $79 per user per month on annual billing against Hootsuite’s $99 per seat, and both include ten accounts. The gap holds as you add people, since both bill per user, so the real decision is the inbox depth and the profile add-on rather than the headline rate.