More than a social media scheduler

A social media scheduler queues your posts and publishes them on time. Blotato does that on 9 platforms, and it is built first for the AI agent that runs your social media.

One key lets Claude, ChatGPT or n8n schedule posts, read analytics on 8 of those platforms, and answer Instagram and Facebook comments and DMs.

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Running it through an agent? The trial covers the web app, not the API. Plan on Starter at $29/mo for API and MCP access. Facts checked November 2026.

What's a social media scheduler?

A social media scheduler, or social media scheduling tool, queues posts in advance and publishes them to your accounts at a set time. Most give you a calendar, publishing to several networks and basic analytics. Many add a shared inbox for comments and messages.

Many schedulers now ship an API or MCP server, so an API alone does not set a tool apart. Compare who drives the workflow and how pricing changes as you add accounts.

If you post by hand to one account and don't need automation, you don't need a scheduler yet. Post by hand until you want more mileage from each piece.

What your agent can do with Blotato

Blotato is agent infrastructure for social media marketing: a hosted API and MCP server that an AI agent uses to schedule, publish, read analytics and handle engagement, plus a web app for people. It fits builders who run social media through Claude, ChatGPT, n8n or Make. Creators can also use the web app to schedule the same work across several platforms.

Publish now or schedule on 9 platforms

X, LinkedIn, Facebook, Instagram, Pinterest, TikTok, Threads, Bluesky and YouTube. Each call publishes one post to one account, now or at a set time, or into the next open slot on your weekly posting schedule.

A status your agent can check

A publish returns a submission ID, not proof. The agent checks until the post reads published, with its live URL, or failed, with the platform's error. A queued post reports scheduled.

Comments, DMs and DM automation

Read and reply to Instagram and Facebook comments and DMs. Build reply-only automations triggered by a keyword in a comment or message, and let the agent create or update them.

Analytics on 8 platforms

Per-post and per-platform metrics on every connected platform except LinkedIn, which returns no metrics yet.

Social media scheduler vs Blotato

This compares Blotato with the category, not with one vendor. Some schedulers do more than the typical column says, and the Blotato column states its limits as plainly as its strengths.

Feature	Typical social media scheduler	Blotato
Who runs it day to day	A person in a dashboard and calendar.	An AI agent over MCP or REST, with a web app for people.
How the bill grows	Often per connected channel or per seat.	Flat plans: $29, $97 or $499 a month for 20, 40 or 100 connected accounts. No per-post fee.
API or MCP server	Often, sometimes only on higher plans.	REST API and hosted MCP server on every paid plan. Not in the free trial.
What one key covers	Varies. Publishing and analytics are common. The inbox is sometimes a separate product or add-on.	Publishing and scheduling on 9 platforms, analytics on 8 (not LinkedIn), plus comments, DMs and reply-only DM automation on Instagram and Facebook only.
Publishing and scheduling	Yes.	Yes, on 9 platforms, one post per account per call.
Comments and DMs	Sometimes, through a social inbox, often on more networks.	Instagram and Facebook only.
DM automation	Sometimes, set up in the app on some plans.	Instagram and Facebook, reply-only. Your agent can create and edit automations through the API or MCP.
Analytics	Usually, across connected networks.	8 of 9 platforms. LinkedIn returns no metrics yet.
Team seats and approvals	Common: multiple users, roles and approval steps.	One user per Blotato account. No approval step before a scheduled post goes live.
Free plan	Often a free tier.	No free plan. A 7-day trial, card required, that excludes the API.

Looking for tool-by-tool picks instead? The social media automation tools roundup ranks the main options, and the scheduling API comparison covers the developer side.

Why Blotato feels different from a typical scheduler

Built for the agent first. Many schedulers center on a person working a calendar. Blotato starts from the agent. The MCP server at https://mcp.blotato.com/mcp works with Claude, ChatGPT, Cursor, Codex and other clients, the help docs ship a Markdown copy of every page, and there is an AI info page written for assistants.
Flat plans by account count. Plans cost $29, $97 or $499 a month for 20, 40 or 100 connected accounts. There is no per-post fee, and credits are spent only on AI image and video generation, never on publishing or scheduling. Adding an account costs nothing until you pass your plan's limit. Details are on the pricing page.
One key across publishing and engagement. Publishing and scheduling on 9 platforms, analytics on 8, and Instagram and Facebook comments, DMs and reply-only DM automation run on one credential. If you split those jobs across a scheduler, a DM tool and your own scripts today, Blotato puts them behind one login and one bill. The social media API page lists every endpoint.

"I generate and schedule my videos using Blotato inside Claude. I no longer worry about connecting too many tools."
Trustpilot review, September 2026

"I usually have several projects going on at once, so having one place to organize content and publish across different platforms is really convenient."
Mahmudul Hoque Khan on Trustpilot, September 2026

More in Blotato reviews, including the critical ones.

How it works

Connect your accounts. Sign in and connect each social account through its own login. Blotato holds and refreshes the tokens.
Connect your agent. Add https://mcp.blotato.com/mcp as a custom connector in Claude, ChatGPT or another client, or generate an API key for n8n, Make or your own code. Generating a key starts the paid Starter plan, because the trial excludes the API.
Tell it what to post and when. Ask for this week's posts at set times, or hand it a list. It schedules each post per account or drops it into your next open slot.
Check that it went out. A post set for later reads scheduled until its time, then published or failed. The agent checks after the publish time, and the same queue shows in the web app calendar.

See every plan and its limits

FAQ

Social media scheduler FAQs

01 What is the best social media scheduler for an AI agent?

It depends on what the agent has to do. If it needs to schedule on X, LinkedIn, Facebook, Instagram, Pinterest, TikTok, Threads, Bluesky and YouTube, and also handle Instagram and Facebook comments and DMs, Blotato covers that with one key on a flat plan from $29 a month. If you need other networks, LinkedIn analytics or a team approval step, a different scheduler will fit better.

02 What's the difference between a social media scheduler and Blotato?

A typical social media scheduler centers on a person working a calendar. Blotato schedules too, on 9 platforms, but it is agent infrastructure for social media marketing. One key lets an AI agent schedule posts, read analytics on 8 platforms (not LinkedIn), and handle comments, DMs and reply-only DM automation on Instagram and Facebook only. Plans are flat and priced by connected-account count.

03 Do social media schedulers have APIs or MCP servers?

Many do, often on paid plans, so compare what one key covers, which plans include it and whether the price rises with channels or seats. Blotato's key covers publishing on 9 platforms, analytics on 8 (not LinkedIn), and comments, DMs and reply-only DM automation on Instagram and Facebook only, on flat plans by account count.

04 Can I try Blotato's scheduler for free?

There is a 7-day free trial. A card is required and you can cancel anytime. The trial covers the web app and excludes the API, and generating an API key ends the trial and starts the paid Starter plan. There is no free plan.

05 How many posts can I schedule with Blotato?

Queued scheduled posts are capped by plan: 200 on Starter, 1,000 on Creator and 3,000 on Agency. Blotato also sets its own daily cap per platform, such as 50 posts a day per Instagram account and 25 per Facebook Page.