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Best time to post on social media

When should you actually hit publish? Pick a platform and tell us where your audience lives. You'll get the days and hours that get the most engagement, shifted into your own timezone so you know exactly when to hit publish.

Best days Tue-Thu
Post at your time 5:00 PM - 12:00 AM (next day)

Peak for your audience: 11:00 AM - 6:00 PM their time.

Feed times. For Reels, post 30 to 60 minutes before your audience hits peak.

Times shown for your timezone: Europe (CET).

Schedule posts to these times - start free Queue once, publish to 9 platforms. Cancel anytime.
HOW WE GOT THESE TIMES

Real engagement data, not a guess

Most "best time to post" charts recycle each other. These windows come from one source with a measured dataset: IQFluence analyzed about 20 billion engagement events across 200,000+ creator and brand profiles from June 2025 to January 2026, covering Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, and Snapchat.

  • Audience local time: every window is in your followers' timezone. The converter above shifts it into yours.
  • Tuesday to Thursday wins: across almost every platform, midweek beats Monday and the weekend.
  • Start here, then check your own: aggregate data points you at the right window. Your analytics fine-tune it.

Source: IQFluence, Best Times to Post on Social Media 2026 (~20B engagement events, 200,000+ profiles). Timezone offsets reflect June 2026 and shift by an hour after daylight saving changes.

FAQ

Best time to post questions

01 Where do these times come from?
IQFluence analyzed roughly 20 billion engagement events across 200,000+ creator and brand profiles between June 2025 and January 2026, across 7 platforms. The windows shown are the days and hours their data found get the most engagement. They are not our opinion or a survey.
02 Why does my audience timezone matter?
The best-time data is in the audience's local time. If your followers are in New York but you post on a London schedule, "11 AM" for them is 4 PM for you. The converter shifts the window into your own clock so you schedule at the right moment, not theirs.
03 Is there one best time for everyone?
No. These are aggregate windows across hundreds of thousands of accounts. Your own audience can peak earlier or later depending on where they live and when they are online. Use this as a strong starting point, then watch your own analytics.
04 Do these times change with daylight saving?
The offsets here reflect June 2026. When clocks change in fall, US and European times shift by an hour. The day-of-week patterns (Tuesday to Thursday for most platforms) stay the same year-round.
05 How do I actually post at these times?
Schedule ahead. Blotato lets you queue a post once and publish it to up to 9 platforms at the time slots above, so you hit the window on every channel without sitting at your phone. Plans start at $29/mo and you can cancel anytime.
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