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Free Claude skills for social media

Seven skills you install once and use forever. They take you from a blank page to a scheduled social post inside one conversation, and they work in Claude Code, Claude Desktop, and on claude.ai. Six of the seven need nothing but Claude.

Download all 7 skills (ZIP) 28 KB · 7 folders, one SKILL.md each · no signup

What's in the pack

The first five chain together, and content-coach drives them so a beginner only has to learn one. The last two are what turn a single post into a week of them.

Starter pack

content-coach

The front door. Checks whether you have a brand brief, brainstorms 5 post ideas tied to your business, then hands the one you pick to the writer.

SayI want to start posting but I don't know what to do
brand-brief

One-time setup. Asks 6 short questions covering what you sell, who buys, your one CTA, a strong opinion you hold, a recent story, and your voice, then saves it so every other skill writes like you.

SaySet up my brand brief
post-writer

Drafts the hook, body, and CTA for one platform at a time, reading your brand brief first so it sounds like you before you touch it.

SayWrite me a post about [idea] for Instagram
post-grader

Scores a draft and lists the top 3 fixes. Hook strength is weighted at 50 percent, because the first 3 words decide whether the rest gets read.

SayIs this post any good?
post-scheduler

Publishes through Blotato, with a pre-publish check. Without Blotato connected it falls back to saving the post as a file you can paste yourself.

SaySchedule this to LinkedIn

Creator Multiplier

repurpose

Turns one long input into 3 LinkedIn posts, 5 X threads, and 2 short-form video scripts. Every output gets a hook and a grade before you see it.

SayTurn this blog post into a week of content
viral-hooks

100 hook frameworks across 13 categories. Repurpose calls it automatically for every post it writes, and you can call it yourself any time a draft opens weakly.

SayGive me a hook for this

How to install them

Claude Code or Claude Desktop

  1. Download the ZIP above and unzip it.
  2. Copy the 7 skill folders into ~/.claude/skills/ to use them in every project, or .claude/skills/ for just one.
  3. Restart Claude Code, or fully quit and relaunch Claude Desktop.
  4. Type a trigger phrase from a card above. If the skill responds, it loaded.

claude.ai or Claude Cowork

There is no local skills folder on the web, so you upload them one at a time. The dialog takes a single SKILL.md, so you do not need to zip anything.

  1. Open Customize > Skills.
  2. Click Add > Upload a skill.
  3. Drag in one skill's SKILL.md from the unzipped folder. Start with brand-brief.
  4. Toggle the skill on, then repeat for each one.

Install brand-brief first, because every other skill reads from it. Install viral-hooks before repurpose, because repurpose calls it to open every post.

Publishing is the only paid part

Six of these skills run on Claude alone. The seventh, post-scheduler, is the one that actually publishes, and it needs somewhere to publish to. It connects to Blotato over MCP, so your agent can schedule across 9 platforms without you writing any code. There is a fuller breakdown of that setup in our guide to the best social media MCP servers.

Without it connected, post-scheduler still works. It just saves the finished post to a file for you to paste yourself. If you want to see the whole chain running end to end, from an idea to a live post, read how these 7 skills run my social media.

FAQ

Claude skills questions

01 Are these Claude skills free?
Yes. All 7 skills are free to download, use, and edit. There is no signup, no email, and no account needed to get the pack. Six of the seven work with nothing else installed. Only post-scheduler needs a Blotato plan, because it is the one that actually publishes.
02 How do I install Claude skills?
On Claude Code or Claude Desktop, unzip the download and copy the 7 skill folders into ~/.claude/skills/ to have them in every project, or .claude/skills/ for one project, then restart Claude. On claude.ai web and Claude Cowork there is no local skills folder, so you upload one skill at a time under Customize, then Skills, then Add, then Upload a skill, dragging in a single SKILL.md.
03 Which Claude apps do these skills work in?
Claude Code, Claude Desktop, and claude.ai including Cowork. The skill files themselves are identical everywhere. Only the install method differs: Claude Code and Desktop read them from a folder on your filesystem, while claude.ai and Cowork take them as uploads through the app.
04 Do I need Blotato to use these skills?
No. Six of the seven skills work on their own. post-scheduler is the only one that needs Blotato, because it is the step that publishes to your accounts, and even then it falls back to saving your post as a copy-paste file if Blotato is not connected.
05 What order should I install them in?
Start with brand-brief, since every other skill reads from it. Then content-coach, post-writer, post-grader, and post-scheduler. Install viral-hooks before repurpose, because repurpose calls viral-hooks to open every post it writes.
06 Can I edit these skills?
Yes, and you should. Each skill is a single SKILL.md file you own. Add hook patterns that work in your niche, change the output counts in repurpose, or adjust the grading weights in post-grader if you care more about the CTA than the hook. Claude reads the updated version next session.
07 How do I connect the scheduler to Blotato?
post-scheduler talks to Blotato over MCP at mcp.blotato.com/mcp, and it can only post to accounts you have already connected in Blotato. If you are wiring it up through the API rather than the app, note that generating an API key ends a free trial and starts the paid Starter plan immediately, so treat that as the point where you subscribe rather than a way to test it.
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