7 Claude Skills That Run My Social Media in 2026

Most people collect Claude skills like browser tabs: dozens installed, three actually used. I went the other way. I run my entire solo content operation on seven skills that work as a relay team, each one handing off to the next: brainstorm angles, write in my voice, grade the draft, then push it live. Not a repo of 100 skills, just seven that earn their place.

A Claude skill is a reusable instruction set, like a more powerful custom GPT that holds your context so you never re-explain it. Anthropic’s official Cowork plugins bundle prebuilt skills by role, and my review of them explains why I still run my own. The seven below work as a team, and one of them connects to Blotato so the post actually publishes instead of sitting in a chat window.

They come in two tiers. The first five are the starter pack, and they take you from a blank page to a scheduled post. The last two are the creator multiplier: they turn one long piece of content into a week of posts, and make sure every one of them opens with a line worth reading. All seven are free, and you can install the whole pack in a few minutes.

Skill	Best For	What It Does
Content coach	Getting unstuck on ideas	Orchestrates ideation, angles, and drafts
Brand brief	Sounding like you, not AI	One-time setup of your voice, offers, and style
Post writer	The actual writing	Drafts scripts and captions per platform
Post grader	Killing weak posts before they ship	Scores a draft for virality against a rubric
Post scheduler	Publishing everywhere	Schedules to your platforms through Blotato
Repurpose	Turning one idea into a week of posts	Splits long content into 3 LinkedIn posts, 5 X threads, and 2 video scripts
Viral hooks	Openings that stop the scroll	Opens every post with one of 100 tested hook frameworks

What to Look for in a Claude Skill for Social Media

Most skill packs you find online are bloated or built for someone else’s workflow. Here is what separates a skill worth importing from AI slop.

• It holds context you would otherwise repeat. A good skill remembers your brand voice and offers so you stop re-explaining them every session.
• It does one job well. A handful of focused skills beat one giant prompt trying to do everything. (If you are still working from single Claude prompts, that is the natural place to start before you build skills.)
• It has a feedback loop. The best skills grade their own output against a rubric instead of handing you the first draft.
• It closes the loop. A skill that writes but cannot publish leaves the hardest 10 percent on you. The chain has to end in a posted post.
• It is easy to install. If setting it up is harder than the work it saves, it does not earn a slot.

Best Claude Skills for Social Media

Here are the seven I actually run, in the order they fire when I make a post.

1. Content Coach - Best for creators who freeze at the blank page

Content coach is the orchestrator. You tell it what you want and it walks you through ideation, brainstorming different angles, and shaping rough thoughts into a draft direction. It is the skill I lean on when I have a topic but no hook yet. Think of it as the producer that keeps the other four skills pointed at a clear goal.

Best for: Creators who have ideas but stall on angle and structure.

What it does: Orchestrates ideation, angle brainstorming, and draft direction.

2. Brand Brief - Best for making AI sound like you

Brand brief is a one-time setup that captures who you are: your business, your offers and services, how you speak on social, and the captions you reach for most. Once it exists, every other skill reads from it, so the writing comes out in your voice instead of generic AI cadence. This is the single most important skill in the pack. Skip it and everything downstream sounds like a robot.

Best for: Anyone whose personal brand depends on a specific voice.

What it does: Stores your voice, offers, and style as reusable context.

3. Post Writer - Best for drafting scripts and captions at volume

Post writer is what actually writes the scripts and captions. It pulls from your brand brief, so the output already sounds like you before you touch it. I use it to turn one idea into platform-native drafts rather than copy-pasting the same caption everywhere. It is a worker skill, not a thinker, and that focus is the point.

Best for: Creators producing content across several platforms.

What it does: Drafts platform-specific scripts and captions in your voice.

4. Post Grader - Best for catching weak posts before they go live

Post grader is the skill most people are missing. It scores a draft for virality against a grading rubric and lists specific fixes, which gives Claude a real feedback loop instead of stopping at the first draft. In the video I demo, it takes a post built from a folder of screenshots and sharpens the hook before anything ships. This is the quality gate that keeps the volume from turning into slop.

Best for: Anyone posting at volume who still wants every post to earn its slot.

What it does: Grades a draft for virality and returns concrete fixes.

5. Post Scheduler - Best for actually publishing everywhere

Post scheduler is the skill that closes the loop. It handles scheduling to your social platforms, with a quality check before anything publishes. On its own a skill can only draft, so this one connects to Blotato through an MCP connector at mcp.blotato.com/mcp. That link is what lets the chain end in a live post across all your accounts instead of a draft you still have to copy out by hand.

Two practical notes before you wire it up. Blotato can only post to accounts you have connected, so connect them first or the skill will tell you the account is missing. And if you plan to run this through the API rather than the app, know that generating an API key ends the free trial and starts your paid plan immediately, so treat that step as the moment you subscribe rather than a way to test it.

If you want to see the chain running end to end, from a folder of screenshots to a scheduled post, I walk through the full build in my guide on how to automate social media with Claude Cowork.

Best for: Creators who want the draft to become a published post without leaving the chat.

What it does: Schedules approved drafts to every platform through Blotato.

6. Repurpose - Best for turning one long piece into a week of posts

The first five skills take you from an idea to a post. Repurpose starts from the other end: you paste something long you already made, and it hands back a week of content. A blog post, an email newsletter, a YouTube transcript, a raw script, they all work. If you have been evaluating content repurposing tools for this, it is worth trying the skill first, since it costs nothing and runs inside a chat you are already in.

It reads the whole thing, pulls out the central thesis and the supporting ideas underneath it, then writes 3 LinkedIn posts, 5 X threads, and 2 short-form video scripts for Reels or TikTok. Each one is written for its own platform rather than the same caption pasted three times. It picks the themes with a story angle for LinkedIn, the ones that break into punchy beats for X, and the most visual ones for video.

Two things happen automatically before you see any of it. Every output opens with a hook from the viral hooks library below, and every post gets graded by post grader and rewritten until it clears 8 out of 10. So what lands in front of you is not a first draft, it is a graded one.

If you would rather build your own version of this than use mine, Nate Herk did exactly that on camera in Claude Code, and I took his build apart step by step in Inside Nate Herk’s Claude Code and Blotato content system. His version writes its own failures back into the skill file after every run, which is the part worth stealing whichever skill you start from.

Best for: Creators sitting on long-form content that never became social posts.

What it does: Turns one long input into 3 LinkedIn posts, 5 X threads, and 2 video scripts.

7. Viral Hooks - Best for openings that actually stop the scroll

Viral hooks is a library of 100 hook frameworks, grouped into 13 categories like receipts, contrarian takes, and curiosity gaps. You give it a topic and a platform, it picks the strongest pattern, fills it in with the specifics from your content, and gives you variations to choose from.

The reason it exists is that the first few words decide whether anything else gets read. Left alone, AI opens posts with “In today’s fast-paced world,” which is the fastest way to lose a reader. This skill makes that impossible by forcing every opening through a tested pattern.

You rarely call it directly, though you can when a draft has a weak first line. Post writer and repurpose both invoke it on their own, so every post either skill produces already opens with a real hook.

Best for: Anyone whose posts get impressions but no reads.

What it does: Opens any post with one of 100 tested hook frameworks.

Blotato is an app I built. I founded the company, so take my read on it with whatever grain of salt feels right. Blotato is the publishing layer the scheduler skill talks to. It connects your accounts and exposes everything to Claude through one MCP URL, so the agent posts to 9 platforms without you writing any code. If you want the full version of this, with the whole plugin wired up end to end, I walk through building a Claude marketing agent that publishes and then packaging it as a service.

How I Evaluated These Skills

I did not pick these from a marketplace. They are the skills I run on my own accounts every week, and I kept the list short on purpose.

• Real use, not theory. Every skill here is one I use to publish, not one I tried once.
• One job each. I cut anything that overlapped with another skill in the chain.
• Voice first. Skills that could not read my brand brief and write in my voice did not make it.
• Ends in a post. The chain had to finish with something published, not a draft.
• Easy to install. These are honestly easier to set up than Claude Code, which matters if you are not technical. If you are still deciding where to run your content engine, my Claude vs Claude Code vs Cowork comparison breaks down which surface fits which workflow.

How to Choose the Right Setup for You

You do not need all seven on day one. Match the entry point to where you are.

• If you are brand new to this, start with brand brief and post writer. Get the AI sounding like you before you worry about scheduling.
• If your posts feel hit or miss, add post grader. The rubric is what turns a streaky feed into a consistent one.
• If you are copy-pasting captions across platforms by hand, add post scheduler wired to Blotato so publishing stops eating your afternoon.
• If you freeze before you even start, lead with content coach to get the idea moving, then hand off to the rest.
• If you already have a blog, a newsletter, or a back catalog of videos, skip the blank page entirely and start with repurpose. The content is already written, it just never became posts.
• If your posts get impressions but nobody reads them, the opening line is the problem. Viral hooks fixes that on its own.

The chain only becomes a real social media team once the scheduler is connected, because that is the step that takes the work off your plate instead of just speeding up your typing.

Final Recommendation

If you want AI to run your social media instead of just helping you write, these seven Claude skills are the smallest set that gets you there. Set up your brand brief first, let the writer and grader handle drafts, and connect the scheduler to Blotato so every approved post actually ships. Once that loop works, repurpose is what turns it into volume, because it feeds the same machine from content you already made.

All seven are free. Grab them from the Claude skills pack, which has the download and the install steps for Claude Code, Claude Desktop, and claude.ai. Six of them work with nothing else installed, so you can have the writing half of this running in the next ten minutes at no cost.

Only the scheduler needs a Blotato plan to publish for you. If you want to connect it through the app you can try that on the 7-day trial, and if you are wiring it to an agent over the API or MCP, plan on starting the subscription rather than trialing it, because the API key is what activates the paid plan.