OpenClaw

OpenClaw Social Media MCP Setup

OpenClaw registers a social media MCP server from the command line rather than a config file you hand-edit. Run openclaw mcp add with the Blotato URL and a header, and the server joins OpenClaw's own client-side registry, which it then projects into eligible runtimes. Because OpenClaw is self-hosted you get both auth paths: a header for unattended runs, or openclaw mcp login for OAuth.

Endpoint https://mcp.blotato.com/mcp OAuth or header

Connect OpenClaw See pricing

Updated July 2026

How to connect OpenClaw to social media

Connect your social accounts in Blotato and copy your API key from Settings then API.
Register the server: openclaw mcp add with --url https://mcp.blotato.com/mcp and a --header flag carrying your key.
Check it registered with openclaw mcp list, and openclaw mcp tools to see the tools it exposes.
For OAuth instead of a header, use openclaw mcp login rather than passing --header.

One CLI command, no config file to edit

openclaw mcp add blotato --url https://mcp.blotato.com/mcp --transport http --header blotato-api-key:YOUR_API_KEY

How do I know it worked?

Ask OpenClaw to list your connected accounts. It calls blotato_list_accounts and returns your platforms, which confirms both the connection and the authentication in one step. If you see your accounts, setup is done.

First prompt to run

What social media accounts do I have connected?

An AI agent answering "what social accounts do i have connected?" by calling Blotato and listing 10 connected social media accounts across Twitter, Bluesky, Instagram, Threads, LinkedIn, Facebook, YouTube, Pinterest, and TikTok — The reply you are looking for: the agent calls Blotato and lists every connected account. Here it returns 10 accounts across all nine platforms.

Worth knowing before you rely on it: analytics prompts only return data for X, Instagram, Facebook, Threads, and Bluesky. The other four platforms publish normally but report no metrics yet.

What breaks, and how to fix it

The consideration specific to a self-hosted agent is that nothing supervises it. If you run OpenClaw unattended, the header path is safer, because an OAuth session that expires while nobody is watching turns into an agent that silently stops publishing rather than one that prompts you to reconnect. If tools do not appear, openclaw mcp doctor and openclaw mcp probe report on the registration before you start editing config by hand.

What is different about OpenClaw

OpenClaw is the only client here that is both an MCP server and an MCP client: openclaw mcp serve exposes OpenClaw itself, while the other subcommands manage outbound servers like Blotato. It also has a real CLI registry with doctor and probe diagnostics, so you debug a connection with commands rather than by re-reading a JSON file.

Vendor documentation: OpenClaw MCP setup. For how a client discovers and calls tools once connected, see the MCP client concepts reference.

Already connected and want the workflow?

This page covers the connection. Our guide to building a social media manager on OpenClaw covers skill file versus CLI versus MCP, and what breaks when an agent posts unattended.

FAQ

OpenClaw social media FAQs

01 Can OpenClaw post to social media?

Yes. OpenClaw cannot reach a social account on its own, because it has no platform credentials. Connecting it to Blotato's hosted MCP server at https://mcp.blotato.com/mcp gives it tools to publish and schedule across nine platforms: X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest. OpenClaw authenticates with oauth or header.

02 How do I connect OpenClaw to social media?

03 How do I set up OpenClaw for social media?

Setting up OpenClaw for social media takes one connection. Connect your social accounts in Blotato, then give OpenClaw the hosted MCP endpoint https://mcp.blotato.com/mcp and authenticate with oauth or header. For OpenClaw specifically that means: one cli command, no config file to edit. Once it loads, OpenClaw can publish and schedule to X, LinkedIn, Facebook, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest from a plain-language prompt.

04 What is the best way to manage social media with OpenClaw?

Let OpenClaw do the drafting and decision making, and let a publishing layer hold the accounts and the schedule. The thing that makes this work on OpenClaw in particular: OpenClaw is the only client here that is both an MCP server and an MCP client: openclaw mcp serve exposes OpenClaw itself, while the other subcommands manage outbound servers like Blotato. It also has a real CLI registry with doctor and probe diagnostics, so you debug a connection with commands rather than by re-reading a JSON file.

05 What goes wrong when connecting OpenClaw?

06 Does OpenClaw need to be running for a scheduled post to go out?

No. Scheduling runs on Blotato rather than inside OpenClaw. Once the agent queues a post, it publishes at the scheduled time whether or not OpenClaw, your terminal, or your laptop is on. This is the practical difference between an agent that drafts and a system that runs unattended.

07 Do I need a developer app or platform API keys to use OpenClaw this way?

No. Blotato holds the platform integrations and manages the OAuth tokens, including refreshes. You connect each social account through a normal login flow instead of registering your own app on every network and waiting for review. OpenClaw never handles a platform credential.

08 What can OpenClaw not do on social media?

Publishing and scheduling cover all nine platforms, but the rest is uneven and worth knowing before you build against it. Analytics covers X, Instagram, Facebook, Threads, and Bluesky. Comments and direct messages cover Instagram and Facebook. Keyword-triggered DM automation is not available at all. None of that varies by agent: it is the same surface whichever client you connect.

09 How much does it cost to connect OpenClaw?

Starter is $29/mo flat for 20 connected accounts, and the price does not scale with posting volume. API and MCP access is not part of the 7-day trial: generating a key activates the paid Starter plan, so plan on subscribing rather than trialing it.

Connecting a different agent?

Same endpoint, same accounts, one setup per client. The AI agents for social media hub covers what all of them share, including every tool your agent can call.